Beyond Curb Appeal: Why Yards Are Ranking High with Homeowners


If you’ve ever read a home improvement magazine or watched any sort of real estate-related reality show, you’ve learned how important first impressions are when it comes to a home’s charm and marketability. People are quick to judge a house by its “cover” and that largely includes the yard. Knutsen Outdoor can help increase your curb appeal to make a dynamite first impression!

Whether they are potential buyers looking for a new home or neighbors passing by on an evening stroll, they are undoubtedly assessing each house’s curb appeal. Green, lush, weed-free lawns are certainly smiled upon. Sculpted hedges and eye-catching floral arrangements are highly desirable, and just the right lighting to showcase all the best botanical features is certainly a plus!

Even when we have no plans of selling our home, society has trained us to crave silent affirmation from passersby. But is that what matters most to homeowners: what other people are thinking about their homes?

Not anymore!

According to a poll conducted by The Harris Poll and commissioned by the TurfMutt Foundation, an overwhelming 76% of homeowners agree that their outdoor space is one of the most important aspects of their homes; however, it’s not because they want to “keep up with the Joneses.”

Do homeowners still want their homes and yards to be beautiful? Absolutely! However, the motivation stems less from the desire to impress and more from a priority much closer to home: the enjoyment of the families living in them!

Homeowners across America have begun to dream of ways to make their yards a respite and retreat, a seeming expansion of their indoor living space, and a hotspot for entertaining extended family and friends.

Why the sudden surge in enhancing our outdoor experiences?

You guessed it. Finding ourselves suddenly homebound in recent years has awakened us to the freedom and refreshment we find in nature. Spending so much time at home has caused us to regard our dwellings differently, and apparently, more reverently.

Home has become a sanctuary rather than a showpiece. The days of viewing yard maintenance as just another unticked box on the “to-do” list may be bygone. Enthusiasm has been breathed into the backyard experience! What once seemed a chore to appease the roving eyes of strangers is now stirring a homeowner’s passion for possibilities.

So, what do homeowners want for their yards, specifically?

Homeowners want more. Literally, more.

An overwhelming 72% of Americans agree that when it comes to their yards, they want more yard. However, we know that’s not always possible. If your yard is not as large as you’d like it to be, the key is to use the space you have to its full potential.

That’s where we come in!

Knutsen Outdoor knows how to maximize your outdoor living space! We are experts in combining the elements of form, functionality, and livability you desire. Reach out to our team today and let’s get started on making your backyard dreams a reality!